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An Advisor’s Guide to 59 ½:
How to Differentiate your Financial Practice by Helping your Clients Celebrate their 59 ½ Birthday®.
In the next 15 years approximately 60 million Americans will cross over an important milestone in their lives. Many will be unaware of it. Few, if any, will actually celebrate it. I’m talking about turning age 59 ½.
Why 59 ½?
As a financial advisor/ CPA / insurance agent (henceforth termed “ADVISOR”), you are keenly aware of "age 59½"; you probably reference it weekly to someone in casual conversation. Wishing someone a “Happy 59 ½ Birthday®” is an opportunity to differentiate yourself and to help your clients celebrate the day of Penalty-Free-dom™ from the 10% IRS penalty on their retirement accounts. You will be the only one welcoming your 59andahalf-ers™ into the Penalty-Free Zone™. And unlike most solicitations, your gifts and words will be welcomed, as you are delivering good news of great joy—you’ll be the one to remind them that they can now access their retirement accounts penalty-free.
Your job as an advisor of a “59andahalf-er™” is simple:
- Make them aware of their 59 ½ Birthday.
- Help them celebrate it by sending them something from our “59 ½ Birthday Store”™.
Our website was created for 59andahalf-ers™, but with you, the advisor, in mind. Our goal is to help you join with your clients in celebration of this unsung event in their lives. This is a unique chance to give your clients and prospects a chance to appreciate you in an unexpected way.
What will this mean to my practice?
Age 59 ½ is often considered a “qualifying event” for distribution or rollover of employer sponsored plans. In other words, a 401(k) plan, which was not eligible for a rollover or in-service distribution to your management, may become eligible for a rollover at “Normal Retirement Age” (which is sometimes 59 ½ and other times age 65; consult the plan’s Summary Plan Document or a tax advisor). This gives them the opportunity to roll over their plan to an IRA under your management, or to begin tapping this account instead of the one you are managing for them.
The bottom line: Assets become unlocked at this age, whether they be 401k plans, IRAs, annuities, etc. They will be looking to YOU for advice at this incredibly opportune time.
And who better to provide them this information than the [only] person who will remember to say to them, “HAPPY 59 ½ BIRTHDAY!”®
HOW DOES 59andahalf.com work?
59andahalf.com is a simplified, inexpensive way to help you connect with your 59andahalf-ers™.
- Purchase “Happy 59 ½ Birthday®” shirts, hats, and other gifts only found at the 59andahalf.com store, and have them shipped directly to your client with a personalized message from you. Products were designed with the advisor in mind, so most fit under the NASD gift limitations. We are planning to continually update ways to help you target this immense potential market.
It’s that simple!
We hope this helps differentiate your practice from the rest. Thank you for helping us shout from the rooftops that if there was ever an undercelebrated birthday, it’s 59 ½.
Toby Meisenheimer, Financial Advisor, and Founder of 59andahalf.com
P.S. If you prefer to send “Happy Holiday” and regular birthday cards to your clients, who are also receiving cards from their auto insurance agent, dentist, and Denny’s restaurant, then go right ahead. No one is stopping you. Yet if you hope to grab on to a growing trend of timely, unique content that targets potential retirees at one of their most opportune moments in their financial lives, then keep an eye on 59andahalf.com. We urge you to give this a try on one of your clients, and watch the results.
If you are interested in a domain name for targeting the ever-growing "Age 59 1/2 rollover market", this is your place to get them. Here are the domain names for sale:
www.59and1half.com
www.59andonehalf.com
www.fiftynineandahalf.com
www.fiftynineandonehalf.com
www.fiftynineand1half.com
www.5birthday.com (good for ALL half-birthdays, like 59.5birthday.com and others)
Please contact us if you are interested in purchasing one or more of the domain names above. Serious inquiries only.
Registered Representative of and Securities offered through LaSalle St. Securities LLC (LSS), member FINRA/SIPC.
Advisory Services offered through LaSalle St. Investment Advisors (LSIA), a Registered Investment Advisor.
59andahalf.com is not affiliated with LSS or LSIA. LSS and LSIA are affiliated companies.